Serving-up Digital Marketing in Pursuit of ROI

When you select the right partner Digital Marketing delivers a compelling Return on Investment.  Explore the basics of Digital Marketing and how your business may benefit.

What is DM? …Digital Marketing is the targeted, measurable, and promotion of products & services using digital technologies to reach, convert and retain customers.  The most common examples are Search Engine Optimization (SEO) and various Pay Per Click (PPC) alternatives including Google AdWords and Facebook Advertising.

Why should I care about DM? …The key objective of Digital Marketing is to promote brands, build preference and increase sales.  This is accomplished by putting your products & services in front of consumers who are actively seeking them.  Contests, awareness campaigns and sales promotions are also viable approaches when deploying Digital Marketing.

How does DM work? …At a high level there are two fundamental ways Digital Marketing works: (1) Build a browser-friendly online presence and systematically drive prospective customers to your website based on key words and phrases searched on by the customer.  (2) Proactively target customers using demographic and psychographic personal data that is readily available via social media outlets.

Who does DM work for? …Small businesses and professionals leverage Digital Marketing to successfully compete in their marketplace.  Done correctly, it’s a great strategy to level the playing field especially in a world where conglomerates seek to rule their category.  Some of the best Digital Marketing results have been achieved by realtors, doctors, plastic surgeons, chiropractors, optometrists, dentists, orthodontists, financial planners, attorneys, architects, landscape architects, event planners, musicians and more.  These professionals have achieved amazing results in their respective fields and they simply need to tell the rest of the world about it.

When is the right time to use DM? …Whether you’re the market leader looking for a way to stay on top, or a less established company trying to compete and win in your local market, you owe it to your business to explore Digital Marketing.   Here’s why. Digital Marketing taps in to the largest advertising vehicles in the world including Google, Yahoo, Bing, and Facebook.  Advertisers gain preference based in part on how long they have been spending money with these large companies.  SEO in particular works in this fashion.  Therefore, the longer a business or professional waits to deploy SEO, the longer it’s going to take to move to the top of the search results.  Pay Per Click tactics can expedite your rise to the top of search results but the financial investment to play is also higher when you consider all costs.

How much does DM cost? …Similar to buying a house or a car, there’s a Digital Marketing solution to meet virtually any budget. Of course the old adage “you get what you pay for’ does apply. Consider the 3 top alternatives

  • Search Engine Optimization – SEO is the process of increasing the visibility of a website in a search engine’s “organic” or unpaid search results. It’s a long-term investment that pays-off as long as you continue to make the necessary content updates. Some of the buzz words you need to know about SEO include: keywords and phrases, code restructuring, search engine crawlers, content optimization and internal / external linking.
  • Google AdWords – AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables advertisers to set a budget for text and display ads and only pay when people click them. The ad service is largely focused on keywords. AdWords can show an immediate Return on Investment in many instances.
  • Facebook Advertising – Facebook has an advertising service that’s very different than Google. It leverages the abundance of demographic and psychographic data gathered by Facebook about its 1.5 billion+ users. Facebook is a great alternative for businesses and professionals selling directly to consumers (B2C). The list of ideal advertisers includes professionals of all sorts including doctors, dentists, attorneys, realtors and more.

What else do I need to know about DM? …Ongoing investments in your website are critical if you seek to win with Digital Marketing.  Full service marketing agencies should be able to help you with all facets necessary to leverage Digital Marketing including web development, maintenance and optimization.

ABOUT Booyah Interactive: …Booyah Interactive is a nimble, customer-centric Marketing company based in San Diego with customers located across the country.  We take great joy in creating BOOYAH! moments for our clients.  We do this by providing the marketing strategies, execution and analytics to help our customers achieve extraordinary results in the areas of customer acquisition, driving awareness, building preferences, and more.

Our localized digital marketing services are geared toward helping you get found, get connected and stay engaged.  We’re passionate about helping businesses and professionals thrive in the digital space.  We track the performance of your digital marketing ad dollars to substantiate the total ROI.

Booyah Interactive will manage your digital marketing campaigns and monitor your campaign’s performances.  We design and develop engaging digital marketing products for your business, including lead capture pages that combine highly visible contact information, clear call2action and social proof.  We optimize for the best viewing experience on desktop computers, tablets and smartphones.  We recommend solutions for continuous optimization.

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