The concept of “syndication” is to make content available from one website to another.
Booyah Interactive creates content for the client’s website in the form of a blog post or otherwise. That same content is re-packaged and shared via social media including Facebook, LinkedIn, Twitter and more. When implemented correctly, one article or post may show up 5 to 10 times on different web sites.
In addition, the syndication of new content sends a signal to Google that the main web site is maintained with fresh and meaningful information.